FREE FOR EVERY INJURED PLAYER

KNEE COMPASS The Global Knee Comeback Platform

Purely educational. Funded by the biggest names in sport and sports medicine.

£4.8B
Sports Medicine Market
30-40%
Knee Injury Segment
£0
Cost to Players
01

Vision

Every serious knee injury – especially an ACL – is a life-changing moment.

Complete Journey

From injury to return-to-sport, every step explained

Elite Stories

Real experiences from professional players who've been there

Clear Language

Medical concepts explained in terms players understand

Always Free

Funded by sponsors, never by injured players

02

The Problem

Knee Injury
30-50
ACL injuries per 100,000 people annually
£8.2B
Projected sports medicine market by 2032

Terrified & Overwhelmed

18-25 year olds face career, identity, scholarship, and contract fears

Information Chaos

Bouncing between TikTok, YouTube, Google, and conflicting advice

No Trusted Guide

No single, trusted, emotionally honest, knee-specific companion

Missing Channel

No dedicated "knee comeback" platform where brands can authentically connect

03

The Solution

Knee Recovery

A purely educational knee injury companion, free for every player.

1

Elite Stories

How it really felt when my ACL went. How I got back. Real experiences from professional players.

2

World-Class Explanations

Short, phase-based content from knee surgeons, physios, S&C coaches, and psychologists.

3

Smart AI Explainer

Answering everyday questions in clear, general, educational language – never diagnostic.

The Complete Journey

What Just Happened?

Understanding structures, symptoms, and what an MRI really means

Preparing for Surgery

What to expect, how to prepare, questions to ask, realistic timelines

Early Rehab (0-6 weeks)

Safe movement, common fears, how to think about pain and swelling

Strength & Performance (6-9+ months)

Gym, field drills, return-to-sport testing concepts

Mindset & Identity

Fear of re-injury, confidence, identity, returning to competition

What It's Not

Does not diagnose or triage

Does not suggest treatment or alter rehab plans

Not a medical device or decision-support tool

All medical decisions remain with clinicians

04

Player Experience

A 20-year-old tears their ACL, searches the app store, downloads Knee Compass, opens it:

Zero Friction

No paywall, no subscription, no "start your free trial"

Immediate Immersion

Big tiles with stories, explanations, and guidance from day one

Modern Format

Short-form, cinematic, vertical-video content designed for modern players

"What it really felt like when my ACL went"
"What have I actually torn?"
"What happens in ACL surgery?"
"Will I ever be the same again?"
05

AI – Safely Educational

A smart knee explainer, not an AI doctor.

"Why is my knee still swollen at 3 weeks?"
Explains concepts, phases, and typical pathways – suggests questions for clinicians
"What's the difference between ACL and meniscus?"
Clear, educational explanations from curated expert-reviewed content
"What should I ask my physio tomorrow?"
Guides informed questions, never makes clinical decisions
Luis Suarez

Hard Guardrails

No diagnosis ("you have X")
No specific treatment instructions
No triage ("go / don't go to A&E")
Every answer framed as general information + reminder to speak to clinicians
06

Who We Are

Led by the people already trusted with knees.

Mr Sam Nahas
Mr Sam Nahas
Consultant Trauma & Orthopaedic Surgeon (Knee)
Specialist in sports knee injuries and ligament reconstruction. Academic and educator, regularly teaching future surgeons.
Mr Sean O'Leary
Mr Sean O'Leary
Senior Consultant Knee Surgeon
Decades of experience. Deep network across elite sport, hospitals and industry. Building a lasting digital legacy for knee care.

Advisory & Content Bench

Elite knee surgeons
Professional footballers (men & women)
Premier League physios & S&C coaches
Sports psychologists
07

Business Model

Steven Gerrard

Players Pay £0

Revenue comes from sponsors and vetted partners

Phase 1

Global Sponsors & Category Partners

1 Global Title Partner

"Knee Compass – presented by [Brand]"

Up to 9 Category Partners

Official Knee Brace Partner, Recovery Partner, Performance Partner, Nutrition Partner, etc.

Integrated, context-appropriate presence in educational content

No banners. No pop-ups. Brands appear as supporters of performance and welfare.

Phase 2

Vetted Clinics & Product Recommendations

Curated Directory

Specialist knee clinics and high-quality recovery products

Strict Vetting

Transparent criteria: knee expertise, outcomes, ethics

We present options, not instructions

Educational and non-directive positioning

Why Sponsors & Partners Say Yes

Prime Emotional Context

Most attentive moment: right after injury and during rehab

Authentic Welfare Positioning

"We're here with you from the worst moment to your comeback"

Highly Targeted Audience

Every user has or fears a serious knee injury

Data & Insights

Anonymised engagement data on phases and topics

Rodri
08

Financial Snapshot

Players always pay £0

09

Roadmap

YEAR 1
0 km

Build & Launch

  • Build and launch v1 (iOS, Android, web)
  • Film complete ACL/knee ligament journey
  • 3-5 recognisable player stories
  • Grow to tens of thousands of users
  • Sign first 4 sponsors
YEAR 2
50 km

Expand & Scale

  • Expand library: meniscal injuries, patellofemoral issues
  • Women's sport-specific content
  • Additional player stories
  • Add priority languages
  • Grow to 8-10 sponsors, surpass £50k/month
  • Design Clinic & Product Vetting Charter
YEAR 3
100 km

Ecosystem Launch

  • Launch Trusted Clinics & Products layer
  • Expand into major sports (basketball, rugby, etc.)
  • Deepen research collaborations
  • Scale revenue beyond £1M/year
10

The Ask

Build & Polish

Knee Compass v1 (iOS, Android, web)

Film Content

First flagship knee journeys with top players, surgeons and experts

Close Sponsors

First wave of global and category sponsors

Build Ecosystem

Lay groundwork for Trusted Clinics & Products

Knee Compass Aims to Become:

The default digital companion every time a serious knee injury happens
The trusted, purely educational hub that unites players, clinicians, brands and clinics
A scalable, high-margin, sponsor-funded platform built by people who live and work in this world